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Aldean proudly says, "The place you grow up has a big influence on who you become, and it's no different for me - especially musically. If I was an artist manager, maybe I'd feel a bit different because I'd want as much exposure as possible to help them sell tickets.Last November Jason Aldean released the first part with Macon - now follows with Georgia the second, his musical homage to his home, city and state. The argument is, if we don't window, we will damage our streaming relationships, to which I say, what, we'll have less free music out there we're not getting paid on? I don't care. But, in the meantime, I strongly believe we should be windowing releases for a period of time.īut, you are getting some revenue from Spotify for those streams. There is absolutely a place for them in our industry and hopefully the growth in streaming will eventually offset the decline in digital sale. In the meantime, over the next five years, how much revenue are we giving away? I understand five years down the road, potentially, there will be enough subscriptions and enough that it balances out. There is a premium for brand new - cars, clothes, everything else. Major motion pictures are not released directly to DVD, and in fact, after they've had their run in theaters, when they go to DVD, you can buy them for a period of time and then they go to the rental market. There is a reason why in the old days with record clubs, you couldn't get the brand new releases 12 for a penny. if those are your most passionate music consumers, I have to believe a certain percentage of those 5 million (streams) - even if it's 2 percent - that brings you over 300,000 units sold. Subsequent to that, I had discussions with heads of North American music corporations who for some of them the company line is they don't want to window, but they personally said we should be doing it. if I had to do it all over again I would have absolutely windowed.
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And then I regretted it every day because it just didn't feel right.Įveryone probably got tired of me talking about it. They very much believed we should not window because of the relationship and future business, so I relented. I figured they would be gray as to whether we should or not. The capper was when (Broken Bow's distributor) Sony Red was here. But, I am not going to impose my gut instincts and opinions on everybody. Looking at what (Big Machine Label Group President and CEO Scott Borchetta) had done in windowing, actually I very much agreed with him. I felt in my gut, in my heart, it was not a smart move. Jason's management had already begun preliminary discussions with Spotify about what they would do and all of sudden here was Loba getting ready to throw a monkey wrench into it. Of course our digital employees about had a heart attack. I asked the question five or six months out - we have to make the decision of whether we're going to window (Aldean and Dustin Lynch's new albums). You set a first-week streaming record with "Old Boots, New Dirt." Were you proud of that? Loba pointed out that BBR believes Spotify plays an important role in the music industry and other BBR label group albums remain on the service.īut, Loba also was clear that the company worries that putting new albums immediately on Spotify instead of windowing them, which means waiting a few months before making new music available, can hurt sales. The decision was a first of sorts - a major artist initially deciding to release new music on Spotify, regretting that decision and then pulling it down.īBR Music Group Executive Vice President Jon Loba talked with The Tennessean about the company's thought process on putting the album on Spotify in the first place. The album set a Spotify record for first-week streams for a country record with more than 3 million and eclipsed 11 million streams overall. BBR Music Group and Jason Aldean decided to pull his chart-topping album " Old Boots, New Dirt" from the popular streaming service Spotify four weeks after it was released.